10/2011 -
9/2024
Creative Director / Graphic Designer
Web2Carz.com, LTD
Web2Carz is an auto shopping website and collection of acquisition platforms, such as apartmentpicks.com. I oversaw the brand identity of the company’s marketing and revenue endeavors. My responsibilities included:
• Collaborated with and led cross-functional teams to prototype and develop UI/UX for websites, microsites, forms and landing pages with a 30% increase in lead generation.
• Designed advertisements, banners, logos, infographics, social media marketing campaigns and promotional marketing collateral that ensured overall brand strategy.
• Managed design, editorial and marketing teams to develop advertising campaigns with a 263% increase in conversion rates, and 140% increase in PPC revenue.
• Produced and edited videos for weekly car-related social media segments and created photos for exclusive car reviews to increase annual social media engagement rates by 3.2%.
2/2010 -
10/2011
Graphic Designer
DKP Image + Media Inc.
• Designed and laid out brochures, pamphlets, booklets, audio media packages, postcards, business cards, and other print collateral for DKP and its clients with all projects 100% on time.
• Managed and optimized print projects, designed websites, and created email marketing campaigns that led to success in design project renewals.
8/2001 -
1/2010
Art Director / Graphic Designer
Campus Circle Media
• Designed and produced page layouts and promotional marketing collateral for a citywide arts and culture publication distributed throughout Los Angeles County and surrounding areas.
• Created cover designs and print advertisements for major motion picture companies and music labels, such as Twentieth Century Fox and Island Def Jam Music Group.
• Coordinated with advertisers, editors, interns, and writers to organize and arrange all artwork, advertising, and editorial content for the publication’s weekly issues.
• Converted print content to web-ready material and maintained web pages, graphics, forms, ads, and banners for the publication’s website.
8/2000 -
12/2000
Art Director / Graphic Designer
28th Street Magazine
• Managed the overall aesthetic of 28th Street Magazine.
• Produced cover designs, page layouts, and handled production for monthly issues, including preparation
and responsibility for print output.
• Created posters, flyers, promotions, and ads related to the magazine and its activities.
• Produced banners and graphics for maintaining online content for 28th Street’s website.