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Graphic Design Print Collateral UI/UX HTML/CSS/JavaScript Brand Identity Package Design

Alance Ward

I'm a graphic designer, developer, artist, musician & overall creative.

I have ten + years of experience in UI/UX as well as print collateral design.
I can make your stuff look & work better.
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10+ Years of Graphic Design
Experience

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Service

My Expertise

I view design as an emotional language, akin to music, and believe that speaking it well is crucial for effective communication.

UI/UX
Design

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I blend functionality with visual design, ensuring seamless interaction across digital platforms.

Marketing
Design

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I design marketing collateral for both print and web that effectively communicates your messages.

Brand
identity

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I develop cohesive visual identities that define a brand's personality and message.

Information
Design

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I combine compelling imagery and elements to tell a story. I help people understand complex ideas.

about me

about me

about me

about me

10+

years
of experience

Resume

My Resume

Product Designer

As a graphic designer with a strong background in print, I’ve naturally carried those skills into UI/UX design. My extensive design experience includes proficiency in front-end web development, utilizing HTML, CSS, and JavaScript, alongside expertise in digital marketing design.

  • Name : Alance Ward
  • Phone : (312) 533-8027
  • Email : alanceward@gmail.com
  • Experience : 10+ years
  • Freelance : Available
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10/2011 - 9/2024

Creative Director / Graphic Designer

Web2Carz.com, LTD

Web2Carz is an auto shopping website and collection of acquisition platforms, such as apartmentpicks.com. I oversaw the brand identity of the company’s marketing and revenue endeavors. My responsibilities included:


  • • Collaborated with and led cross-functional teams to prototype and develop UI/UX for websites, microsites, forms and landing pages with a 30% increase in lead generation.
  • • Designed advertisements, banners, logos, infographics, social media marketing campaigns and promotional marketing collateral that ensured overall brand strategy.
  • • Managed design, editorial and marketing teams to develop advertising campaigns with a 263% increase in conversion rates, and 140% increase in PPC revenue.
  • • Produced and edited videos for weekly car-related social media segments and created photos for exclusive car reviews to increase annual social media engagement rates by 3.2%.
  • 2/2010 - 10/2011

    Graphic Designer

    DKP Image + Media Inc.

  • • Designed and laid out brochures, pamphlets, booklets, audio media packages, postcards, business cards, and other print collateral for DKP and its clients with all projects 100% on time.
  • • Managed and optimized print projects, designed websites, and created email marketing campaigns that led to success in design project renewals.
  • 8/2001 - 1/2010

    Art Director / Graphic Designer

    Campus Circle Media

  • • Designed and produced page layouts and promotional marketing collateral for a citywide arts and culture publication distributed throughout Los Angeles County and surrounding areas.
  • • Created cover designs and print advertisements for major motion picture companies and music labels, such as Twentieth Century Fox and Island Def Jam Music Group.
  • • Coordinated with advertisers, editors, interns, and writers to organize and arrange all artwork, advertising, and editorial content for the publication’s weekly issues.
  • • Converted print content to web-ready material and maintained web pages, graphics, forms, ads, and banners for the publication’s website.
  • 8/2000 - 12/2000

    Art Director / Graphic Designer

    28th Street Magazine

  • • Managed the overall aesthetic of 28th Street Magazine.
  • • Produced cover designs, page layouts, and handled production for monthly issues, including preparation and responsibility for print output.
  • • Created posters, flyers, promotions, and ads related to the magazine and its activities.
  • • Produced banners and graphics for maintaining online content for 28th Street’s website.

    1998 - 2000

    BA Graphic Design

    Cal State Northridge

    1996 - 1998

    Associates Graphic Design

    Moorpark College

    Figma

    Adobe XD

    Adobe Photoshop

    Adobe Illustrator

    Adobe InDesign

    HTML/CSS/JavaScript

    Final Cut Pro

    Adobe After Effects

    Testimonials

    Clents Feedback

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    Alance has endless creativity. He’s the human AI pulling designs out of the aether. Very fast results with great communication.

    Daniel Lorsch

    CEO, My Tutor Anywhere

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    The UI designs were organized and exactly what we wanted. Alance has clear communication and fast delivery.

    Lynda Wellhausen

    Software Engineer, Retool

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    Alance is reliable. We had a lot of changes and he was able to take care of all of them without any delay.

    Cory Manning

    Marketing Coordinator, Bathing Brands